Read some excerpts from my book

Chapter 1 Evaluating Web Services and Software

"Having an effective website can be your gateway to better market presence, more profits and an increased customer base. People use search engines each and every day to look for information and find solutions to their problems. Although it‘s somewhat difficult to nail down exact search engine use numbers, it‘s estimated that 49% of all Internet users engage a search engine each day in 2008. Compare that to 2002 when only about a third of Internet users visited a search engine and it becomes clear how important it is to have a an effective website. (Fallows)"

Chapter 2 Search Engine Optimization Companies

"Search engines are the gateway between your customer and your website. If your website is optimized to appear for specific keywords related to your business, you‘ll have a better chance of being found by the people who will purchase your products or services. The goal of search engine optimization is to make it easier for your ideal customers to find you."

Chapter 3 Pay Per Click Companies

"Pay per click advertising, like search engine optimization, is one of the areas of search engine marketing that is essential and important. With pay per click ads you can place your company and your message directly in front of web searchers who need and want your services. With the right keyword choices, ad creation and bidding strategy your advertisement can be in front of your target market within hours."

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